I like to think I'm adept at tapping into both sides of my brain. Perhaps it’s because my life has transpired in two extremes of the Americas: Los Angeles and Buenos Aires.
Born in the U.S., raised in Argentina with parents of Spanish and Italian descent, and married to a Colombian, I have always had a heavy multicultural influence in everything that I do and everything that surrounds me.
Not one easily conformed with the first point of view, I'm always going above and beyond searching for the most exact, profound and significant insights. I'm able to tie in logic, details and analysis with the bigger picture to produce a harmonious and balanced strategic approach. I have a big curiosity about the way people think, feel and use products and brands as well as a great understanding on how to elicit a response from the consumer.
I have a degree in Marketing and Communications from Cal State LA, and have been in the advertising industry for 20 years. I've held account management, research and account planning positions at some of the largest U.S. Hispanic agencies and consulted for various general market agencies.